So, I've been mentioning my job a lot. Have you noticed? It's a big part of my day-to-day and it's a brand new role for me, so it's kinda consuming my thoughts too. I thought it would be fun to share with you what my typical day looks like in the office, and some of the things I'm responsible for so you can get a better feel for this aloof concept of managing social media for a brand.
My position at BHLDN (pronounced beholden) is Community Coordinator, I manage all of their social channels and engage with customers through the various platforms throughout the day. I also manage all of the real wedding submissions that come in, and direct the imagery to the proper departments as needed. My position falls under marketing, and I work closely with our PR manager and the head of marketing for the brand. I kind of need to know-it-all when it comes to BHLDN, so I sit in on a variety of meeting throughout the day, and try to stay on top of anything new and exciting coming up the pike.
One of my favorite parts of the job is working with our web creative team on developing the posts for Facebook. I'm learning a lot about graphic design through these talented women, and I'm already seeing an improvement in my skills. I create photo collages, themed albums, and styled photo posts using our products. In a way our Facebook page is like an extension of our blog B-Inspired. I typically post 1-3 times a day on Facebook.Outside of Facebook, I also manage the Pinterest boards, Twitter, Instagram, and Vine (@BHLDN) accounts. Unlike your personal accounts however there's a lot of analysis, planning, and over reaching themes that I have to seamlessly align each day when I post. I also have to answer to directors who have certain expectations for the quality and quantity of content that's put out there, and how it's received. It's not all fun and games, and it's a full work load that often spills over into the night.
In a way I have to be a photographer, producer, merchandiser, stylists, copywriter, publicist, blogger, and graphic designer...all that on top of pinning, tweeting, posting, gramming, and shooting. It is the most challenging, and fulfilling position I've ever held. There's so much more I could share, but I'll save it for another day. Your first taste at what it means to work in social media. Follow BHLDN on all the social channels to see what I'm up to from 9 to 5! big kiss, bekuh
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